Meatless Farm Launch a provocative campaign to sell vegetarian burgers
Vegan Brands Headquartered in the UK The Meatless Farm Co. Recently initiated“ M *** F ***”Advertising campaign, the target audience of the campaign is COVID-19 During the pandemic, meat eaters who eat plant-based diets. The campaign contains ads with messages such as "Now is M…F… Hamburger! ”These include traditional print ads, 12 brands of electric vehicles, billboards, bus signs and radio ads running in London and the UK.
The £1.5 million ($1.96 million) event is the company's most extensive activity to date and the second in the past six months after seeing a significant increase in demand for plant-based meat products. Brands on the packaging will also be passed through new M *** F ***Message improvements to further support the campaign. “Throughout the lockdown period, we saw a surge in sales, with food ingredients first.
We feel the country needs to improve a little bit because it is a tough time for everyone, so more than ever, we want to create something light and enjoyable that consumers will remember when looking for meat alternatives. ” In 2018, Meatless Farm The 600 Sainsbury supermarkets in the UK made its retail debut, and then expanded its product line across the United States in August 2019 Whole FoodsMarkets。6 In the month, the company successfully expanded its distribution scope to Australia.
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